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Beyond ticking the box: the Final conference recording & presentations are online

The SUPERA project is coming to an end and on Friday, 25th March 2022 (h. 9:30-16:30 CET) our Final conference will take place!

We are proud of our efforts and achievements on gender equality so far and we would like to take the opportunity of the closing event to have an exchange with all the committed colleagues of the gender & science community about lessons learned, promising practices and common challenges for the sustainability of gender equality actions and policies.

Join us on the 25th of March, 2022 at the SUPERA Final Conference Beyond ticking the box: sustainable, innovative and inclusive Gender Equality Plans. The event will be held in a hybrid mode: we look forward to meeting you in Madrid, at the UCM Campus Moncloa (Faculty of Medicine. Room Professor Botella), and online.

Online registration is mandatory: please find the registration form at this link.
You will be invited to choose between the in-presence and the online attendance and you will receive a reminder a few days before the event. Please don´t hesitate to contact the SUPERA Project Team if you have any enquiries: superaprojectoffice@ucm.es

CONFERENCE RECORDING & PRESENTATIONS
The conference recording is accessible via this link on the SUPERA YouTube channel.
The slided used by the speakers are accessible on Slideshare and via the dedicated page of our website.

CONFERENCE AGENDA

9.30 -10.30 Opening

Margarita San Andrés Moya, UCM Vice-Rector for Research and Transfer

Domènec Espriu, Director of the Agencia Estatal de Investigación, MCIN-AEI

Athanasia Moungou Gender Sector Unit D4-Democracy & European Values DG Research & Innovation,  European Commission Presentation

10.30 – 11.30 Welcome from the SUPERA Consortium and Keynote speech: “GEPs Eligibility criteria and beyond”

Maria Bustelo, SUPERA Coordinator, Universidad Complutense de Madrid

Marcela Linková, Head of the Centre for Gender and Science. Institute of Sociology of the Czech Academy of Sciences   Presentation

11.30-12.00  Coffee Break

12.00-13.30  Round table “Stories of institutionalisation in Universities and Research Centers: inspiring practices”
Moderator: Emanuela Lombardo, UCM

  • Mónica Lopes – Centro de Estudos Sociais Universidade da Coimbra: Gender Mainstreaming Monitoring Structure Accountability mechanism of the GEP Presentation
  • Ana Belén Amil – Central European University: Increasing the representation of women as Faculty Presentation
  • Marta Aparicio – Universidad Complutense de Madrid: Gender Equality Nodes Network Presentation
  • Ester Cois – Università degli Studi di Cagliari: Institutionalisation of Gender Equality Delegate position Presentation
  • María Pilar Rodríguez and María Jesús Pando – Universidad de Deusto (Project Gearing Roles): Guidelines to mainstream gender in research and teaching Presentation

13.30-14.30 Lunch Break

14.30 -15.45 Round table “Sustainability of GEPs and Networks in Research Funding Organisations”
Moderator: Sophia Ivarsson, VINNOVA

  • Massimo Carboni – Regione Autonoma della Sardegna
  • Lourdes Armesto – Agencia Estatal de Investigación Presentation
  • Carry Hergaarden – Netherlands Organisation for Scientific Research Presentation
  • Jana Dvorackova – Technology Agency of the Czech Republic Presentation

15.45-16.00 The SUPERA RFOs network: goals and next steps
Lut Mergaert – Yellow Window Presentation
Marcela Linkova – Institute of Sociology of the Czech Academy of Sciences

16.00-16.25 Concluding remarks – SUPERA  International Advisory Board
Jörg Müller – Open University of Catalonia, Anne Laure Humbert – Oxford Brookes Business School, Miguel Lorente – University of Granada, Nicole Huyghe – Boobook, Maxime Forest, Sciences Po Paris

16.25-16.30 Closing

Registration form

Download the poster with the Conference agenda

2022-04-22T10:47:34+02:00February 14th, 2022|Tags: , , , , , , |

Gender-based violence in research and academia: a joint awareness campaign with the sister projects

Leveraging on the International day for the Elimination of violence against women (25 November), the H2020 UniSAFE project on gender-based violence in university and research organisations has joined forces with sister projects involved in structural change for gender equality in research and academia (SUPERA, SPEAR, TARGET, TARGETED-MPI, GEARING ROLES, RESET) as well as with other projects, organisations, and individuals, to raise awareness on gender-based violence in research and academia through a campaign running between 22 and 29 November 2021.  

Gender-based violence is a complex, prevalent, persistent feature and force in many organisations, with pandemic proportions. Violence, violations, and abuse may be physical, sexual, economic/financial, psychological – online or offline – and can include gender or sexual harassment.  

Universities and research organisations are not exempt from this pandemic. Specific organisational structures can even create conditions for hierarchies of power that are structured by gender and age and regularly underpin violence. While gender-based violence deeply impacts individual lives, it also has serious social, economic, and health repercussions on organisational and social levels.  

Despite the scale, the political significance and the growing interest in academia, gender-based violence in research organisations remains largely under-reported and under-researched. It also often remains unspoken. 

A selection of the contents shared during the #Saferesearch4All awareness-raising campagin can be found at this link.

From 22 to 29 November, all projects, organisations, and individuals intent on eradicating gender-based violence in academia and research organisations are invited to actively post on social media using the hashtag #SafeResearch4All. 

Media, articles, reports designed or collected by UniSAFE and sister projects have been made freely available in an Awareness-raising Toolkit. When sharing UniSAFE results, full acknowledgement of the project and authors must be mentioned, as stated in the introduction.  

Fighting gender-based violence in academia and research starts with bringing the issue to the surface, paving the way for victims to speak out, and for all students and research staff to be proactive role models in this respect. 

Contact: Colette Schrodi, European Science Foundation, UniSAFE communication officer: cschrodi@esf.org  

2021-11-30T16:01:39+02:00November 9th, 2021|Tags: , , , , , , , |

Using social media to raise awareness on resistances against gender equality

Resistances against equality in research organisations: how to counter them? Many strategies can answer to this question and we at SUPERA, in a joint initiative with the sister projects GEARING Roles, GEAcademy, CALIPER and GENDERACTION, tried to collect them by launching in June a social media campaign. 

#COUNTERIT is a communication initiative designed to encourage people and organisations to share their thoughts and experiences about the resistances to gender equality in research and academia. The main goal of this awareness campaign was to create a social brainstorming on the topic, focusing on methods, tips and examples to counter any form of resistance.  

Each sister project started the campaign with a different approach: GEAcademy focused on highlighting the valuable suggestions of other sister projects and research organisations; Caliper firstly shared the direct experiences of its partners about the methods to counter resistances; GENDERACTION engaged its community with questions and useful resources developed in the framework of the EU funded projects; Gearing Roles preferred to adopt a step-by-step approach introducing people to the topic gradually with definitions and quotes about resistances and their features; last, but not least, we at SUPERA started with some practical advices to deal with this problem in academia, suggesting specific initiatives and a focus on gender-sensitive communication. 

Both individual and institutional experiences have been shared during the campaign. This variety of approaches was essential to analyse the problem of resistances through different points of views and support people and organisations in this process towards gender equality. Indeed, as the various contributions showed, resistances can take many forms: they can consist of a complete denial of the problem, disinterest in the issue, inaction or even complete ideological opposition. They could be cultural or social resistances, individual, institutional, implicit and explicit: raising awareness of the topic is only the first step. 

 

        

Some of the tweets published on the SUPERA’s account

We want to say THANK YOU! to all the people, networks, organisations and projects that joined us for this campaign. If you missed the campaign, please visit the SUPERA, GEARING Roles, GEAcademy, CALIPER and GENDERACTION Twitter profiles or search the hashtag #COUNTERIT. 

2021-07-22T11:09:26+02:00July 20th, 2021|Tags: , , , , , , , |

The impact of the pandemic on gender equality in Academia: three case studies

On June 9th 2021, the online event “How COVID-19 impacted on gender equality in research and academia” provided the SUPERA core teams from the University of Coimbra, the University of Cagliari and the Complutense University of Madrid with the opportunity to present the preliminary results of three studies on the gendered impact of the pandemic on the academic and research communities. 

The research focused on working conditions, time usage and academic production of the academic staff at UC, UNICA and UCM during the COVID-19 health emergency. The reports containing the preliminary results of the surveys have been released between February and March on the SUPERA website: see here for more details.  

The official presentation of the research results has been introduced and commented by two components of SUPERA’s international advisory board: Jörg Muller, expert in concepts and methods for researching the impact of gender diversity on research performance (Open University of Catalonia), and Nicole Huyghe, expert in data analytics from a gender perspective, CEO and founder of Boobook. 

Mónica Lopes, researcher at the Center for Social Studies, opened the following presentations with the results from the UC; Barbara Barbieri, Associate Professor at the Department of Political and Social Sciences, illustrated the evidences from UNICA; María Bustelo, Associate Professor of Political Science and Public Administration – and SUPERA coordinator -, closed the session with the presentation from UCM.

The slides used during the event are online on Slideshare with a CC Attribution-ShareAlike license:

The recording of the event, including the final session with the Q&A by the participants, is available on the SUPERA’s YouTube channel at this link.

2022-07-19T16:18:33+02:00July 20th, 2021|Tags: , , , , , , , , |

COVID-19 impact on gender equality in academia: on 9/06 an online event to present the surveys’ results

Photo by Standsome Worklifestyle, Unsplash

On June 9, 2021 from 4.00 to 5.30 pm CET, the SUPERA core teams from the University of Coimbra, the University of Cagliari and the Complutense University of Madrid will present the results of the study on the gendered impact of COVID-19 carried out in the three respective European universities.

The presentation will be introduced by Jörg Muller, expert in concepts and methods for researching the impact of gender diversity on research performance (Open University of Catalonia), and Nicole Huyghe, an expert in data analytics from a gender perspective (Boobook) will comment on the results; a final session will be devoted to the Q&A by the participants.

The participation to the event is open to everyone but registration is required through the link available here: a Zoom link to join the meeting will be sent a few hours before the start of the event.

For any question or information, please contact us at superaprojectoffice@ucm.es.

Agenda 

  • Welcome by Lut Mergaert, Yellow Window
  • Introduction by Jörg Muller, Universitat Oberta de Catalunya
  • Presentations of Results 
    • CES-UC: Mónica Lopes, researcher at the Center for Social Studies of the University of Coimbra 
    • UniCA: Barbara Barbieri, Associate Professor at the Department of Political and Social Sciences of the University of Cagliari
    • UCM: María Bustelo, Associate Professor of Political Science and Public Administration at the Complutense University of Madrid (UCM)
  • Comments on the results by Nicole Huyghe, CEO and founder of Boobook
  • Questions & Answers session by participants
  • Closing
2021-06-09T13:03:50+02:00June 3rd, 2021|Tags: , , , , , , , , |

#COUNTERIT: join the new social media campaign about Resistances

SUPERA, GEARING Roles, GE Academy, CALIPER and GENDERACTION have joined forces to launch the social media campaign #COUNTERIT

Supporting gender equality and efforts towards improving equality are often met with resistances.

They can take many forms: they can consist of a complete denial of the problem, disinterest in the issue, inaction, or even complete ideological opposition. They could be cultural resistances, social resistances, individual, institutional, implicit and explicit.

Throughout the campaign, in order to raise awareness of the topic of resistances and to show how we can counter them, we will be sharing examples of tips and methods that our partners have developed to overcome resistances, both at the individual as well as institutional level.

Share your experience on these resistances between June 21 and 25 on your social media accounts (Facebook, Instagram and Twitter): download the Powerpoint template here or create your graphics.

Tell us in any language about the resistances you have had to face and what did you do to counter them, or what you think we should do as a society to stop them.

Don’t forget to use the hashtag #COUNTERIT and join us!

2021-06-14T15:52:14+02:00May 17th, 2021|Tags: , , , , , |

Psychological dimensions of the impact of Covid-19 emergency

By Cristina Cabras, Silvia De Simone, Barbara Barbieri and Mirian Agus, University of Cagliari

How did the pandemic scenario affect the performance of the academic staff? In order to answer to this question, in the context of the SUPERA project the University of Cagliari developed a survey with the aim to explore the impact of psychological, sociological, economics and communicative dimensions on the productivity of the academic staff during the Covid-19 crisis. This report anticipates the preliminary results concerning the psychological dimensions.

The survey was administered to 968 participants between September and October 2020 with a response rate of about 25%; the participation was completely voluntary, and the questionnaire ensured anonymity. A total of 243 participants (researchers, associate and full professors), 50% men and 50% women, ranging from 30 to 70 years old, completed the questionnaire. Ot them, almost 56% of participants have children.

We investigated the relation among perceived stress, work-family interface, workload, perceveid organizational support, work engagement, workplace social isolation, scientific productivity and satisfaction. To measure these variables, we administered standardized scales.

Multivariate analysis

We performed the multivariate analysis of variance (MANOVA) to determine if there were significant differences between gender, academic position, presence/absence of children, scientific productivity and productivity satisfaction on the variables studied. The multivariate analysis of variance has age as a covariate.

While the results show a significant effect regarding gender, academic position, presence/absence children, productivity satisfaction, no significant effect was found on scientific productivity.

The results show that women feel more negative stress. A possible interpretation is that they feel to have less control over the most important aspects of their life and also to face too many difficulties in working environments.

Moreover, women perceive greater organizational support. In other words, they feel that their contributions and their efforts are appreciated, believing that the organization cares about their well-being and their job satisfaction. In addition to that, we found a significant effect regarding the academic position in relation to the negative interface of the family at work. In particular, the results show that full and associate professors have the highest levels of negative interface from family to work. This could mean that they have more problems with family interference in carrying out work assignments. In contrast, researchers hired on temporary contracts have the lowest levels of interference from family to work. The results show the highest levels of workload for associate and full professors: they are frequently asked to work hard and fast. On the other hand, researchers hired on temporary contracts have fewer workloads: this could mean that, compared to the other roles, they perceive a greater usefulness of their job duties and perceive they have less workload in terms of quality and quantity.

The presence of children is associated with higher levels of negative interference from work to family. It’s likely that those who have children have more negative relationships between work and family. Moreover, the presence of children is associated with higher levels of negative interference from family to work: those who have children have more negative interactions between family and work.

Finally, the results show that high levels of productivity satisfaction are associated with positive interference from work to family. It could mean that those with high satisfaction have positive experiences of interference from work to family.

Regression model

In order to test the role of the different dimensions of the work-family interface, workload and perceived organizational support on positive and negative perceived stress, productivity and productivity satisfaction, four regressions were conducted.

The regression models considered as dependent variables respectively: positive stress, negative stress, scientific productivity and satisfaction productivity; while as independent variables we have two blocks: workload and perceived organizational support, the four work-family interface dimensions.

Three models were significant, while the regression model of the scientific productivity variable did not show significant results.

The first regression model (dependent variable: Positive Perceived Stress) explains 6.3% of the variance, the second regression model (dependent variable: Negative Perceived Stress) explains 20% of the variance, and the third regression model (dependent variable: productivity satisfaction) explains 18% of the variance; instead, the four regression model (dependent variable: scientific productivity) did not show significant results.

Specifically, the results of the first regression show that only the positive work-to-family spillover is predictive of the positive perceived stress; there is therefore a positive association between the positive perception of stress and the positive work-to-family direction.

The results of the second regression show three predictors with a significant influence on the negative perceived stress. In particular, the data show a negative relationship between age and the negative perceived stress, between the positive work-to-family spillover and the negative perceived stress, while there is a positive relationship between the negative work-to-family spillover and the negative perceived stress.

Finally, there are two predictors for the productivity satisfaction dimension. The data show a positive relationship between positive work-to-family spillover and productivity satisfaction, while there is a negative relationship between the negative family-to-work spillover and productivity satisfaction.

SUMMARY

  • Women feel more negative stress, even though at the same time they feel more supported by their own organization.
  • Full professors and associate professors are those who perceive the most workload and who perceive a conflict between the family and work domains with the family that negatively interfere with work.
  • Parents experience more negative stress than non-parents, but they feel more supported by the organization and experience more negative work-to-family and family-to-work spillover.
  • Positive stress is more associated with positive work-to-family spillover.
  • Negative stress is more associated with age (with increasing age, negative stress decreases) and with positive and negative work-to-family spillover.
  • Satisfaction with scientific productivity is mostly associated to a positive work-to-family spillover and to negative family-to-work spillover.
  • Scientific productivity is not explained by the dimensions analyzed in this study.
2021-07-20T10:34:29+02:00March 31st, 2021|Tags: , , , , , |

What has the covid crisis meant for the academic world?

By Paula de Dios Ruiz and Lorena Pajares Sánchez, Universidad Complutense de Madrid

On Friday 5th of February, the UCM organised the online presentation act “Gender Impact of COVID-19” in which the UCM – SUPERA Team presented the results of the study done on working conditions, use of time and academic performance during the Covid-19 crisis among the academic staff of the UCM (PDI). Study that was carried out in June 2020, just after the hardest months of confinement and the State of Alarm in our country.

The event counted with the participation of Eva Alcón, Rector of the Jaume I University and Delegate of the Presidency for Equality Policies of the CRUE (Spanish Universities Rectors’ Conference); Magdalena Suárez Ojeda, Director of the Equality Unit at the UCM; and María Bustelo, Coordinator of the SUPERA project. Moreover, around 120 participants attended the event and enriched the discussion with questions and comments about the results. The recording of the event can be found at the UCM – SUPERA website, here.

The UCM – SUPERA Team has also systematised and described all the results of the study in a report, divided in 5 chapters following the surveys’ structure:
1. Academic and sociodemographic variables;
2. Working conditions;
3. Scientific production;
4. Uses of time and perception of efficacy;
5. Institutional support. 

One of the main findings to be highlighted is that significant differences between men and women appear in the answers of all chapters of the questionnaire. They reflect the presence of structural gender inequalities that perpetuates the traditional gender roles and stereotypes in academia, which seem to have been aggravated during the confinement and lockdown, as shown in the examples hereafter.

Significant differences are found already when looking into the sociodemographic variables of the UCM’s faculty staff, especially regarding family units, where it is identified that more women than men live with children under 18 years old and that the units with a single adult living with children are mostly headed by women. 

As regards the working conditions, female faculty have worse material working conditions than their male colleagues, shown by the fact that fewer women than men have good computer equipment and a working room for their own. 

Related to the distribution of reproductive works, women from the PDI of the UCM express to have dedicated more time than men to care and domestic work during confinement, with differences as relevant as 3 more hours per week on average dedicated to housework and cleaning, or caring for minor children. Moreover, it has come to light that the female faculty of the UCM have had less time available for rest, leisure and personal development.

If we focus on the scientific production, male PDI have been working and sending to publish more than the female PDI, with a clear difference in the production of articles for peer-reviewed journals. Analysing the perception of time dedicated to the different tasks of academic work, it can be highlighted that men dedicate more hours per week to writing papers, articles and books, while women dedicate more hours to preparing and teaching classes and exams and attending students.

These are just a few examples of the inequalities yielded by the study, but the overall results clearly outline the underlying academic profile of a successful scientific person: someone who has an exclusive dedication to scientific production, many hours a week invested in research activities and with less dedication to reproductive and care work. Not only at home but also at the university, care works seem to be a female responsibility, where there are tasks which are not recognised and valued on the career’s development criteria, such as preparing lessons or attending students, and those are tasks mainly done by women. 

The results must motivate us to continue working on gender equality at the UCM. For this reason, the report ends with a section of recommendations, which is considered a starting point from which to continue designing and proposing measures for the UCM’s GEP, as well as to continue working on the training and capacity building for the promotion of the implementation at all levels and departments of the gender mainstreaming strategy. 

The report is available in English and Spanish:
Desigualdades al descubierto en la universidad por la crisis de la COVID-19
Inequalities exposed at the university by the COVID-19 crisis

2022-07-19T16:21:17+02:00March 31st, 2021|Tags: , , , , , |

XI European Conference on Gender Equality in Higher Education: save the date!

The Women and Science Unit of the Spanish Ministry of Science and Innovation and the Ministry of Universities, in cooperation with the Universidad Politécnica de Madrid (UPM), the Spanish Institute of Women, and the Spanish Foundation for Science and Technology (FECYT), are pleased to invite you to the 2021 Conference on Gender Equality in Higher Education: https://www.genderequalityconference2021.com/

The European Conference Gender Equality in Higher Education (GEHE) is an academic forum to communicate new research and analysis on gender and science. These conferences also welcome presentations on the development of gender equality policies as well as on the implementation of gender equality plans in research performing organizations (RPOs) and research funding organizations (RFOs). The topics of the Conference that include a new thematic area on gender, science and COVID-19.

The 11th edition of GEHE was planned to be hosted by the UPM, Madrid, in September 2020 but the pandemic led to postpone the event. The Conference will be online from the 15th to the 17th of September 2021. More than 200 abstracts were already received and evaluated by our international scientific committee last year.

The online edition will include different activities:

  • Plenary conferences by main speakers.
  • Oral communications in parallel sessions.
  • Symposia/workshops.
  • High-level panel as closing event at ETSI Industriales –UPM (live streaming).
  • Online networking activities.

Follow the news on #GEHE2021 in the webpage: https://www.genderequalityconference2021.com

2021-03-31T15:36:00+02:00March 31st, 2021|Tags: , , , , , , , , |

Gender-sensitive communication on social media, in practice: a pilot experience at UNICA


By Manuela Aru and Alessandro Lovari, University of Cagliari

“A challenging, but definitely inspiring and stimulating experience. Every step of the process was fundamental: from the study of the materials to the design of every single part of the communication campaign”.

With these words, a student of the course of Public Sector Communication at the University of Cagliari described the experience in which she has been involved with other 19 students in January-February 2021: a role-play activity in which the students had to act like a real communication agency, with the goal to design communication campaigns on Instagram, following the principles of gender-sensitive communication.

The initiative, designed and developed by Alessandro Lovari, Manuela Aru and Maria Antonietta Tolu (Department of Political and Social Sciences), has been promoted with the aim to foster the mainstreaming of a gender-equality culture within the students community and to put in practice the concepts highlighted by the gender-sensitive guidelines developed in SUPERA. In UNICA, the gender equality plan (GEP) can be conceived as an open laboratory, that may host pilot activities directly involving the different parts of the university community.

While the general goal of this pilot initiative was the engagement of the student’s community on the topics of equality and inclusion in academia, one of the specific objectives was to guide the students among the four steps of the design and implementation of an institutional social media communication campaign:
1) research and analysis of the context and the target groups;
2) remote brainstorming sessions to understand and analyse the proposed topics and key messages;
3) design and creation of gender-sensitive graphics and texts;
4) publication of the contents on Instagram, following an editorial calendar.

The final results can be described as effective, impactful and surprising, especially in terms of visual identity (the way you shape perception and create an impression through the values communicated by the graphics), tone of voice (the way students have decided to communicate the messages) and coherence between the general strategy and the objectives.

Effective – Although free of a previous knowledge or experience in the field of gender-sensitive communication, the students managed to adopt a perspective free of unconscious biases.

How shall we represent the impact of gender stereotypes on academic career? “No common metaphors: let’s pick the image of the domino effect”

What visual images can we use to describe the gender inequalities? “Not only ladders: what about depicting two funambulists linked each other by a rope, or two people together on a swing?”

A wide range of original representations have been chosen, from comic strips to statistics and graphs: an innovative and effective way to understand and describe gender-related issues to the wider public of the University community.

Campaigns by Adelaide Fois, Luca Scintu, Marta Rachele Pusceddu, Riccardo Ansaldi, Elisa Frongia, Dario Fonnesu, Simone Pucci and Davide Caboni

Impactful – One of the most relevant outcomes one could highlight is the care devoted by the students to inclusion and gender-sensitivity both on texts and visuals. The thing that mainly drew our attention and curiosity has been the great variety of the visuals used to depict the different moments of the academic life. Books as big as houses, people with blue skin, paths made of words, non-binary people with rainbow hair: an impactful representation of the concept of inclusion.

Campaigns by Michela Locci, Valentina Demurtas, Sara Mandis Pusceddu, Francesca Delepierre, Adelaide Fois, Luca Scintu, Marta Rachele Pusceddu, Riccardo Ansaldi, Laura Spissu, Silvia Uccheddu, Michela Vargiu and Giangabriele Tortora

Surprising – The use of Instagram could be considered an ordinary, daily and common task by 19-24 years old students; but it may still provide an effective way to get these students feel free to express their imagination and creativity. Indeed, Instagram includes text, video and pictures, with the possibility to create engagement with polls, question’s boxes, Stories and live streaming.

The most surprising detail concerns the capacity – and the courage – of the students to put themselves out there to create contents, express an opinion and talk about difficult topics such as gender-based violence, sexual harassment and mobbing with empathy and care. They created contents using the most powerful Instagram tools as the Stories (contents that disappear after 24 hours), the IGTV (longer videos used to create more compelling contents) and Reels (a new instrument to record and edit 15-seconds videos with music and effects). They always kept their language clear, as required by a public sector organisation, and respectful of all the differences and needs, in the effort to adopt an intersectional perspective.

Campaigns by Michela Locci, Valentina Demurtas, Sara Mandis Pusceddu, Francesca Delepierre, Lara Sciola, Marta Lilliu, Alessandro Useli and Alessandro Marras

It is important to highlight that the use of this uncommon approach by the students required an intense preliminary study: indeed, the first step of this project, according to the goals of the course, was the study of the key concepts of public sector communication and gender communication, and the analysis of different communication campaigns on gender topics released in Italy and Europe in the last few years. This preliminary work aimed at developing the ability to distinguish good and bad communication practices in the development of a campaign.

The study of the SUPERA communication plan provided a structure to the work projects: each group chose six of the SUPERA key messages – targeting the students communities – and developed six Instagram posts, with original graphics and captions. The analysis of the gender-sensitive communication guidelines produced by SUPERA has also been essential to guide the students through the values and the standards of gender-sensitive communication.

Campaigns by Laura Spissu, Silvia Uccheddu, Michela Vargiu, Giangabriele Tortora, Adelaide Fois, Luca Scintu, Marta Rachele Pusceddu, Riccardo Ansaldi, Lara Sciola, Marta Lilliu, Alessandro Useli and Alessandro Marras, Elisa Frongia, Dario Fonnesu, Simone Pucci and Davide Caboni

Each project was presented via Zoom to a committee of researchers and professionals in the fields of public and gender-sensitive communication who expressed its opinions and points of view on each work group, creating an inspiring moment of exchange and knowledge sharing. The committee was composed by a representation of the SUPERA team at UNICA and by a specialist in the public sector communication field, Franca Faccioli, Professor at the University of Rome – Sapienza.

We can definitely say it: the students of UNICA won this challenge! Great job!

2022-05-27T09:48:59+02:00March 12th, 2021|Tags: , , , , , , , |
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