Using social media to raise awareness on resistances against gender equality

Resistances against equality in research organisations: how to counter them? Many strategies can answer to this question and we at SUPERA, in a joint initiative with the sister projects GEARING Roles, GEAcademy, CALIPER and GENDERACTION, tried to collect them by launching in June a social media campaign

#COUNTERIT is a communication initiative designed to encourage people and organisations to share their thoughts and experiences about the resistances to gender equality in research and academia. The main goal of this awareness campaign was to create a social brainstorming on the topic, focusing on methods, tips and examples to counter any form of resistance.  

Each sister project started the campaign with a different approach: GEAcademy focused on highlighting the valuable suggestions of other sister projects and research organisations; Caliper firstly shared the direct experiences of its partners about the methods to counter resistances; GENDERACTION engaged its community with questions and useful resources developed in the framework of the EU funded projects; Gearing Roles preferred to adopt a step-by-step approach introducing people to the topic gradually with definitions and quotes about resistances and their features; last, but not least, we at SUPERA started with some practical advices to deal with this problem in academia, suggesting specific initiatives and a focus on gender-sensitive communication. 

Both individual and institutional experiences have been shared during the campaign. This variety of approaches was essential to analyse the problem of resistances through different points of views and support people and organisations in this process towards gender equality. Indeed, as the various contributions showed, resistances can take many forms: they can consist of a complete denial of the problem, disinterest in the issue, inaction or even complete ideological opposition. They could be cultural or social resistances, individual, institutional, implicit and explicit: raising awareness of the topic is only the first step. 

 

        

Some of the tweets published on the SUPERA’s account

We want to say THANK YOU! to all the people, networks, organisations and projects that joined us for this campaign. If you missed the campaign, please visit the SUPERA, GEARING Roles, GEAcademy, CALIPER and GENDERACTION Twitter profiles or search the hashtag #COUNTERIT

Join us! The institutional SUPERA video is online

By Manuela Aru and Paola Carboni, University of Cagliari

The SUPERA values, methods and key action areas to foster gender equality in research organisations can now be presented in a new format to anyone interested in knowing more about gender mainstreaming in Academia: the SUPERA institutional video is online!

This project outcome is the result of an intense work that involved all the partners in exchanges and interaction to define the creative concept and the best way to communicate it: from the voiceover to the selection of images, and to the translation of the subtitles. It is worth noting that the Cagliari-based team who implemented the video (editing, illustrations, animations, production) it is totally composed by female professionals.

At first, we had planned to develop the institutional video by making interviews to key actors during the Consortium Meeting that was meant to be held in Cagliari las June. Due to the spread of the Covid-19 crisis, the whole event was held on Zoom. For this reason, we had to radically rethink the initial concept. The new idea was to be developed completely in a distance-mode, without the chance to film or interview tany of the key people we had in mind. The new video concept is based on the animation of photographs and original graphics, created to represent and communicate gender inequalities and our actions to fight them.

A special attention was devoted to adotp a gender-sensitive, non-stereotypical and inclusive communication register. The video will be available soon with subtitles in English, Italian, Portuguese and Spanish.

For the first European Gender Equality Week on October 26-29, we started a communication campaign marked by the hashtag #JoinUs, representing an invitation to all the people  interested in engaging with our initiatives toward gender equality and social justice in research and academia. The #JoinUs campaign is now live on SUPERA social media channels and several European institutional accounts are sharing it.

Watch the video and follow the #JoinUs campaign on Facebook, Instagram, Twitter and Youtube: two short videos will be released in the next days!